Apple Inc. is considering using artificial intelligence technology from Anthropic PBC or OpenAI to power a new version of Siri, sidelining its own in-house models in a potentially blockbuster move aimed at turning around its flailing AI effort.

Apple Inc. is reportedly considering using artificial intelligence technology from OpenAI or Anthropic PBC to power its digital assistant Siri, as the company, once at the bleeding edge of technology and design, falls far behind rivals in developing cutting-edge AI models.

Apple is reportedly testing Anthropic's Claude and OpenAI models to replace Siri’s core AI, as executives weigh a shift away from in-house technology.