A veteran industry leader with over 20 years of agency experience, Desai takes over from Robert Godinho, the outgoing ...

With digital poised to command 61% of ad spend by 2026, brands and agencies must rethink strategies to stay ahead in India’s ...

Our weekly roundup of the latest appointments and account wins from 1702 Digital, Ashirvad by Aliaxis, Talentrack, and many ...

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Monks India, S4 Capital’s operating brand in India, has appointed industry veteran Ketan Desai to lead Monks, effective from February 03, 2025. Desai will lead the organisation, helping it navigate ...

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The independent communications agency’s new division promises data-driven, digital-first strategies to help brands cut ...

The Advertising Club (TAC) India hosted the 24th edition of the Effie India Awards 2024 last evening at the Taj Lands’ End, Mumbai. Bringing together over 1,200 professionals from advertising, ...

Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI ...

It was some time in the 1920s when the bustling streets of New York City witnessed a transformative moment—a moment that would intertwine the realms of public relations (PR). The air was thick with ...

The advertising volumes on television in India witnessed a 14% increase in 2024 compared to 2020 but experienced a 4% decline compared to 2023. This was revealed in the latest report by TAM Adex, ...

In the fast-scrolling, short-attention-span world of advertising, breaking through the noise often takes more than sleek visuals or catchy slogans. It takes relatable, authentic storytelling. Ludic, a ...