Tag Heuer, Formula 1

F1 deal puts Tag Heuer on track for watchmaking big league
It may only be January, but it seems likely that the most valuable sponsorship deal in luxury watchmaking this year has already been done. Tag Heuer was confirmed as Formula One’s official timekeeper earlier this month as part of a multi-brand deal between the sport’s owner Liberty Media and Tag Heuer’s parent,
TAG Heuer Unveils Redesigned Formula 1 Chronographs for 2025, Can They Make Rolex Jealous?
TAG Heuer has embarked on a new journey after becoming Formula 1’s official timekeeper, replacing Rolex at the pinnacle of motorsport
Tag Heuer has returned as official timekeeper for Formula 1
TAG Heuer returns as an Official Partner and timekeeper for Formula 1 as the FIA celebrates 75 years of storied motorsports history.
TAG Heuer Speeds Into LVMH Watch Week With Five Formula One Watches
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TAG Heuer Races Ahead At LVMH Watch Week With Bold F1-Inspired Timepieces
The Swiss luxury watchmaker has released five new timepieces in the TAG Heuer Formula 1 collection – four chronographs and the TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing – establishing an iconic throwback as the first collection to bear the TAG Heuer name in 1986.
TAG Heuer drops a host of really racy new chronographs
A couple of weeks after returning to F1 as the official timekeeper, it makes total sense that chronographs top TAG Heuer's agenda at LVMH Watch Week
Inside Tag Heuer's $1 Billion Formula 1 Deal
We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move
TAG Heuer celebrates LVMH Watch Week with six new watches
TAG Heuer has unveiled a huge collection of new watches as part of LVMH Watch Week. That includes additions to the Carrera and Formula 1 collections.
Tag Heuer unveils sporty new collections at LVMH Watch Week 2025
Now, as part of LVMH Watch Week 2025 – taking place in New York and Paris from 21 January – the brand has released an all-new Formula 1 collection. The initial range comprises five chronograph models, all cased in 44mm of grade-2 titanium and embellished with racy details wherever you look.
TAG Heuer’s Formula 1 Chronograph Collection is Back and Bolder Than Ever
TAG Heuer Formula 1 Collection has been announced at LVMH Watch Week. The new collection features four chronographs and one Oracle Red Bull Racing special edition. Prices will start at CHF 4,600,
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A Classic Entry-Level Chronograph Just Received Some Massive Improvements
TAG Heuer has upgraded the Formula 1 Chronograph to celebrate becoming the Official Timekeeper of Formula 1 Racing.
TAG Heuer Unveils New Formula 1 Chronograph Collection
The new TAG Heuer Formula 1 Chronograph collection comprises five watches, fitted with automatic Caliber 16 and featuring ...
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Vintage Heuer: The Most Predictably Volatile Market Around?
We discuss the rhythmic rise and fall of the Vintage Heuer market ✓ Poised for a comeback, we look at key references ✓ Read ...