GymNation strategically launched the class in January, capitalising on the busiest time of the year for fitness.

Ali Rez, Regional Chief Creative Officer at Impact BBDO reflects on his win in conversation with Campaign Middle East.

A compilation of the top experiential campaigns in 2025 that boosted brand recognition and fostered a deeper connection with ...

YazMedia Marketing's Mawahib Saeed writes on how meaning is essential for the region's media identity in the age of AI.

With predictive personalisation, digital marketing takes convenience to another level, says OMD Egypt’s Ahmed Khaled.

With a proprietary, in-house generative model, Bigsea AI eliminates hallucination, allowing for visuals that are intentional ...

KS Konnect will work alongside governments, institutions and brands to identify, structure and activate entertainment and ...

McDonald’s UAE celebrates what’s beyond their menu with latest platform launch in collaboration with FP7 McCann MENAT.

Tariq Al Sharabi, Managing Director, Cicero & Bernay reflects on his win in conversation with Campaign Middle East.

Dubai hosted the Red Bull Half Court World Finals in November 2025, positioning itself as a brand partner and not just a host ...

This is a list of the 25 most impactful appointments both brand and agency-side that have made waves in the industry during ...