Austin Ginn will cover Parts Unlimited's South Central region, based out of New Mexico. He has more than 15 years of experience in the powersports industry.

The company said improved gross profit per unit (GPU) helped offset the decline in new unit volume. Powersports GPU rose 10.8% to $5,032 during the quarter.

The RMCR is a carbon-fiber concept built around the 1250cc Revolution Max motor, and pays tribute to the legacy of Harley's original XLCR cafe racer.

The annual designation highlights dealers that excel across a range of metrics evaluated throughout the year, including customer feedback, digital presence, showroom presentation and staff performance ...

The move comes as the lightweight electric off-road category continues to grow, with several manufacturers targeting new riders looking for simpler ownership and faster purchase experiences.

Motul's expanded involvement includes support for Indian and Yamaha race teams, King of the Baggers series, and Royal Enfield's Build, Train, Race program.

PSB's annual Women With Spark awards celebrate women in powersports for their accomplishments and dedication within the industry.

The new models mark the company’s first major push into electric off-road machines and broaden SSR’s lineup beyond its traditional gas-powered pit bikes, dirt bikes and UTVs.

Independent retailers increasingly serve three, sometimes four, generations within a single transaction. Marketing to this blended audience is key in order to be successful.

In North America, Piaggio reported a 34.7% share of the scooter market while continuing to expand motorcycle sales under its Aprilia and Moto Guzzi brands.

Fi’s dealer training and consulting services with VisionAST’s data analytics platform to provide real-time insight into ...

TVS Motor Company has surpassed Yamaha Motor in global two-wheeler sales, becoming the world’s third-largest manufacturer by ...