Netflix is coming out of the first quarter of 2025 in a strong position, although its ad revenue remains just a small part of ...

In other Google antitrust news, the remedy phase for the search case begins on Monday in Washington, DC. Last year, Google ...

Sabrina Sierant joined Mondelez more than 12 years ago, working on some of the company’s candy brands like Sour Patch Kids ...

Firsthand is a startup founded by two OG ad tech entrepreneurs that calls itself an “AI-powered brand agent platform." But ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

It’s important to have frank discussions with clients about the value of brand safety. That way, marketers can decide whether ...

Omnicom is chugging along comfortably so far this year, despite the “increased volatility in the markets” in the last few ...

Once a salon-only product, Olaplex has expanded beyond peer-to-peer Facebook groups and into more upper-funnel and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Forget puking rainbows. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact ...

The trends in Ad Agency Land over the past few years have been in favor of Publicis. The French holding company has assembled ...