As 2025 draws to a close, India’s broadcast and TV distribution industry flags growing policy paralysis at a time when linear ...

Brands to sharpen strategy to make marketing more accountable, engaging and increasingly AI-led, industry leaders tell e4m ...

Ganapathy Viswanathan, Independent Communication Consultant & author, on how India saves diligently, yet life insurance ...

This Christmas, Haier, in collaboration with SW Network has unveiled an AI-led festive film that gently reminds viewers of a simple truth: when you believe in the magic of Christmas, it always finds ...

AI helps brands scale festive stories quickly and cost-effectively, but experts warn it risks emotional depth, intimacy, and originality, creating spectacle that can feel generic ...

From Rahul Kanwal’s move to NDTV to leadership changes at ABP, Network18, Zee Media, TV9, and Prasar Bharati roping in Sudhir Chaudhary, consolidation & reinvention was a highlight this year ...

As part of the campaign, a blue Santa mascot will make appearances at select Jewelbox stores, creating moments of surprise ...

Janhvi Kapoor’s rise in the film and fashion world exemplifies individuality, resilience, and a fearless commitment to ...

According to a Nielsen report, Paramount posted the largest month-on-month share increase of the year, while Netflix and ...

Kisha Gupta has been elevated to the role of Global Head of Brand at Infosys. Prior to this elevation, she served as Associate Vice President at the company. Gupta shared the career update on LinkedIn ...

Duroflex has announced a partnership with actress Krithi Shetty for launch of Avalon Elite mov.E.

While digital consumption continues to expand, the revenue trajectory highlights a market that is maturing but still ...