Netflix is now worth more than the combined market capitalizations of the owners of the four U.S. broadcast channels.

Shares of Netflix soared 13% to an all-time high on Wednesday after the streaming giant's big bet on sports helped add a record 18.9 million subscribers in the holiday quarter, ballooning its already sizeable advantage over other players.

The streamer ends subscriber reporting with blowout numbers and a price hike, but its record market value sets a high bar going forward.

The streamer hit a 52-week high of $999 per share during Wednesday's trading session after adding a record-breaking 18.9 million subscribers

Comcast and Netflix each pledged to donate $10 million to support Los Angeles area wildfire disaster relief and recovery efforts.

On Jan. 23, 2024, Netflix announced it signed a $5 billion 10-year deal with WWE to make it the new home of the entertainment franchise. The live events would be included in every Netflix subscription, with viewers only needing to log into their accounts. The episodes are available for streaming immediately after they are completed.

On Monday, Netflix and Comcast each announced $10 million donations, split between groups such as the Los Angeles Fire Department Foundation, World Central Kitchen and the American Red Cross. Both companies also said they are assisting employees directly impacted by the fires.

Netflix stock zooms 15% to hit record high of $988 on subscriber growth boost, global base swells to 300 million

Heger, meanwhile, thinks Netflix can find the right balance. The stock is currently up 10% after the company beat the Street's expectations for the top and bottom lines in Q4, punctuated by Netflix announcing that its total number of subscribers had surged past 300 million.

The company’s global subscriber base now exceeds 300 million, giving it a commanding lead in the streaming wars.

Netflix raised the cost of its ad-supported basic plan, becoming one of the cheapest streaming services in the USA.