A national airline has copped major backlash over an advert promoting the return of its flights to Paris. Pakistan International Airlines posted a photo of a plane flying at the Eiffel Tower on X as part of its campaign to mark the first flight from Islamabad to Paris after a safety ban was lifted.

Pakistan International Airlines (PIA) is getting a bumpy ride over a promotional graphic that appears to evoke a terror attack on Paris.

The Pakistan International Airlines released the advertisement on Friday to celebrate the resumption of flights to Paris that same day. At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

A controversial ad promoting Pakistan International Airlines flights to Paris has sparked a major online backlash due to its resemblance to the 2001 attack

Pakistan International Airlines came under intense scrutiny after it shared an advert that appeared to show one of its planes flying into the iconic Eiffel Tower

A controversial ad promoting Pakistan International Airlines flights to Paris has sparked a major online backlash, prompting the airline to apologise. The state-owned airline shared an image of a plane directed towards the Eiffel Tower with the text,

The controversial post on PIA's official X account showed a picture of an airplane that appeared to be headed for the Eiffel Tower with the words, "Paris, we're coming today." There is another line on the graphic,

In the advertisement for its new Islamabad-Paris route, a PIA plane is depicted approaching the Eiffel Tower with the English text: "'Paris, we are coming today'". After the European Union imposed a four-year ban on flying to Europe,

Pakistan's national airline has apologised for the advertisement, which is still online more than a week after it was first posted.

Prime minister Shehbaz Sharif has ordered an investigation following criticism over a Pakistan International Airline advert showing a plane flying towards the Eiffel Tower in Paris. At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

New advertisement campaign, launched by Pakistan International Airlines (PIA), that featured an image of a plane heading towards the Eiffel Tower in Paris France, accompanied by the phrase “Paris, we’re coming today,” has sparked major international outrage due to its unsettling resemblance to the events of the 9/11 terrorist attacks in the USA.

The ad is being criticized for its imagery, which is reminiscent of the 9/11 attacks that took place in the United States, the Daily Beast, The Guardian and NBC News reported. On Sept. 11, 2001, terrorists hijacked a total of four commercial planes, two of which were flown into New York City’s Twin Towers.