Adobe first teased the Firefly video model in April of last year before providing a preview of its capabilities in September.

Adobe reported its Q4 FY24 earnings, where total revenue grew 11% YoY to $5.6B, at a similar rate to the previous quarter.

Adobe Firefly AI Video Generation Is Released Publicly . On February 12th, Adobe released its Firefly AI Video Generator under a public beta model. All Adobe users—subscribers o ...

SAN JOSE, Calif. - Adobe Systems Incorporated (NASDAQ: NASDAQ:ADBE), a prominent player in the software industry with a market capitalization of nearly $200 billion and impressive gross profit margins ...

Adobe's Firefly Video model promises to do for Premiere Pro what AI images did for Photoshop -- and more. Here's what Adobe will charge and what you'll get.

Put aside your AI skepticism for a moment ... whatever it can scrape off the internet, Adobe trained Firefly using images and video it owns — in part by leveraging its stock photo and video ...

Adobe is fully entering the AI video generation race by moving its Firefly tool into public beta. However, it's not cheap in Canada.

Adobe opens its AI video generation up to the public letting anyone generate short clips from image or text prompts ...

For the Firely AI-powered image generation tools Adobe is focused on leveraging its existing toolsets to make integrating ...

You’ve probably noticed how fast our industry is evolving. Just when you think you’ve mastered all the essential marketing skills, something new comes along and changes everything. Right now, we’re ...

Adobe is hoping to capitalize on the early success of its Firefly AI models by launching a new standalone subscription ...