Incoming freshman and top NBA prospect AJ Dybantsa inks an eight-figure trading card and memorabilia deal with Fanatics, ...

Fanatics announced an exclusive deal with college basketball phenom AJ Dybantsa, which is reported to be worth eight figures.

The classic archetype of a college coach has often leaned on two styles, blending what Goleman called “coaching” leadership ...

A new NIL deal signed by BYU basketball freshman AJ Dybantsa has increased his valuation to an astounding number.

Dybantsa, 18, is a top candidate to become the No. 1 pick in the 2026 NBA Draft. The partnership starts immediately, ...

You feel like you can skip steps when you really can't,” Duke coach Jon Scheyer said. “You have to start from ground zero ...

BYU star freshman AJ Dybantsa signs an eight-figure NIL deal with Fanatics. Learn how this major partnership impacts BYU basketball and his NBA future.

With the revenue-sharing agreement comes a crackdown on NIL (name, image and likeness) deals. Prior to revenue sharing, the ...

Fanatics announced an exclusive deal with college basketball phenom AJ Dybantsa, which is reported to be worth eight figures. Here are the details.

For Dybantsa, in addition to his latest move, he now has NIL deals with major brands such as Nike, Fanatics and Red Bull. His ...

BYU incoming freshman AJ Dybantsa hasn't stepped foot on a college basketball court yet, but is already one of the most prolific NIL earners in the country. From Nike to Red Bull, the projected ...