Dr Pepper has passed Pepsi to become the number-two-selling soda in the United States.Pepsi has fallen into third place.Dr ...

In a head-to-head taste test, we compared Aldi's Summit Diet Cola dupe against Diet Coke - and we found that Diet Coke still ...

Uncover the wild story of how Coca-Cola outmaneuvered Crystal Pepsi with a bold and unexpected marketing move.

Pepsi set out on an absolutely massive $500 million rebranding campaign dubbed "Project Blue." And it was about more than its ...

Sprite, for example, has always been the clear leader in the lemon-lime soda space. PepsiCo has tried various brands, but ...

There's more to the difference between zero sugar and diet sodas than just the same. And it's not just the tastes that are ...

The main challenge for the Democrats is that they hate the people they want to appeal to. They don’t want to win men over, ...

Before the internet was a thing in India, televisions ruled in the 90s, and marketing campaigns reserved the largest promotional pie for the ‘idiot box.’ With a liberalized economic boom, the market ...

In an exciting new chapter for PepsiCo and Varun Beverages, the two industry giants are exploring a fresh venture into the ...