AI-powered platform Revmatics helps brands use data more effectively to scale conversions, lower acquisition costs, and drive sustainable growth.
Almost four in five (79%) CMOs say they struggle to use the data they have available to them to drive future propositions, ...
Tesla's brand value declined by 35% to less than $30 billion. But 2025 hasn't exactly been kind to Tesla due to a whirlwind ...
What’s the exact recipe of business success? Even if you had one, how would you measure the many variables that move a ...
The rise of AI assistants is increasingly visible, but adoption isn’t just about staying ahead of competitors.
Here are six best practices for smarter segmentation, along with insights from Kim Ficker, a senior account manager at ...
Shopify reports a 24% increase in Black Friday Cyber Monday sales, with brands preparing year-round through strategic ...
In its most transformative release to date, Calix announces its next-generation cloud-and-agentic enabled Broadband Platform built on Google Cloud’s AI and data infrastructure. This evolution unites ...
Gloo Holdings, LLC files for $100M IPO to expand its faith-based tech, but high losses and customer reliance pose investment ...
Today, PR professionals must find new ways to deliver distinctive value, whether through exclusivity, speed, insight or ...
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Personal branding with Bernard Kelvin CLIVE: Why sampling is the smartest marketing strategy
By Bernard Kelvin CLIVE During one of my trips, I walked into a mall and noticed a beautifully arranged automobile showroom. Shiny Range Rovers were lined up, polished and inviting. Out of curiosity, ...
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