AI-powered platform Revmatics helps brands use data more effectively to scale conversions, lower acquisition costs, and drive sustainable growth.

That's why customer lifetime value (CLV) has become a strategic priority for high-performing businesses. And with AI-driven ...

Find out more about Technology does not generate value on its own, but rather when integrated into customer processes, don't ...

Senior marketers are finding success by using AI and data to connect, measure and optimize the entire marketing ecosystem.

Almost four in five (79%) CMOs say they struggle to use the data they have available to them to drive future propositions, ...

IPA Bellwether data shows a significant uptick in both events and direct marketing spend in the most recent quarter, driving ...

Every marketer today is asking the same question: how can I leverage customer data to improve relationships, make every ...

Tesla's brand value declined by 35% to less than $30 billion. But 2025 hasn't exactly been kind to Tesla due to a whirlwind ...

What’s the exact recipe of business success? Even if you had one, how would you measure the many variables that move a ...

Customer data foundations admittedly might not get you hot under the collar but they are nonetheless important.