The South Carolina Forestry Commission is urging residents to use “extreme caution” during outdoor burning as dry air and increased winds are expected ...

Mayor Brenda Bethune didn’t show up for the Myrtle Beach NAACP candidates' forum leaving the other candidates to take jabs at ...

Roads closed from flooding in Myrtle Beach and Horry County, with some cars getting trapped in the water. Here’s how much ...

Heavy rain and king tides have brought the water right to some Grand Strand residents’ front doors. Here’s when things will ...

As Tropical Storm Jerry churns off the coast in the Atlantic, here’s what the Myrtle Beach area can expect to see from ...

A 15-year-old South Carolina teen has died from injuries he received in a crash in Myrtle Beach. Michael Griffin Jr., of Great Falls, died Oct. 8, 2025, at Grand Strand Regional Medical Center, a day ...

MYRTLE BEACH, SC (WMBF) - A highly anticipated grocery store coming to the Grand Strand has finally opened its doors. The first Trader Joe’s in the Myrtle Beach area opened Tuesday morning. “Everybody ...

A new Trader Joe's is opening in Myrtle Beach, South Carolina, on Tuesday, Sept. 30. Another new Trader Joe's location is planned for South Carolina, but an opening date has not been set. Trader Joe's ...

MYRTLE BEACH, SC (WMBF) - In a matter of hours, the Grand Strand will see the opening of the Myrtle Beach area’s first Trader Joe’s. “They are excited,” Trader Joe’s Capt. Mary Joy Marino says. “Like, ...

MYRTLE BEACH — The grand opening of the Myrtle Beach-area’s first Trader Joe’s won’t be delayed by Tropical Storm Imelda, a company spokesperson confirmed. Although the storm is now expected to remain ...

NORTH MYRTLE BEACH, S.C. (WBTW) — A long-anticipated Margaritaville concept planned for North Myrtle Beach has cleared a major financial milestone, a Dallas-based firm said Monday. “North Myrtle Beach ...

MYRTLE BEACH, S.C. (WBTW) — The 42nd annual Play Golf Myrtle Beach World Amateur Tournament teed off Monday morning at several golf courses along the Grand Strand. The annual tournament attracts ...