From identifying conversion behaviors to minimizing time spent on content creation, AI should be approached as a strategic ...

Overview AI is redefining marketing by driving creativity, personalization, and data-driven decision-making.Generative AI ...

Stories that relate to what's top of mind for your audience tap into emotion, grab attention and drive recall.

As the usage of AI increases, resources are likely to grow more scarce, meaning there’s a chance that brands will face ...

Grocery data is emerging as one of the most powerful signals in advertising. At AWNY, Kroger Precision Marketing and partners ...

Todd Kaplan ’06, CMO of Kraft Heinz, has redesigned the company’s creative process to deliver “marketing that happens.” ...

Join Goldie Chan, personal branding and storytelling expert, on November 6th to discover how you can build an audience ...

The Ministry of Home Affairs (MHA), in partnership with VML Singapore, has launched its first SGSecure social experiment web ...

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...

CEO also discussed the fight for top talent and how Omnicom’s impending acquisition of IPG has 'already' changed the new-business market in Campaign interview at Q3 results.

Discover how Claude Skills is transforming AI customization, making tools adaptable to your workflows and boosting ...

Discover how content marketing builds brand trust in 2026 through authenticity, AI-powered storytelling, and human-driven ...