From identifying conversion behaviors to minimizing time spent on content creation, AI should be approached as a strategic ...

Overview AI is redefining marketing by driving creativity, personalization, and data-driven decision-making.Generative AI ...

Senior marketers are finding success by using AI and data to connect, measure and optimize the entire marketing ecosystem.

London, England / / August 27, 2025 / AmpiFire Key Takeaways Content marketing automation saves valuable time by handling repetitive tasks while maintaining consistency across channels Strategic ...

As the usage of AI increases, resources are likely to grow more scarce, meaning there’s a chance that brands will face ...

Grocery data is emerging as one of the most powerful signals in advertising. At AWNY, Kroger Precision Marketing and partners ...

Todd Kaplan ’06, CMO of Kraft Heinz, has redesigned the company’s creative process to deliver “marketing that happens.” ...

Recent Garter data reveals several key trends that will define the 2025 holiday retail environment, including marketing ...

For a newly launched RIA, its website is one area in which less can be more — but only if the firm's online HQ puts the right visitors on the path to conversion.

Five pharma CMOs discuss the skillsets that help them excel in their work, and how they expect the role to evolve.

User-generated content is just the start. Here's why blending it with employee-generated content and creator-generated ...

London, England / / September 15, 2025 / AmpiFire Key Takeaways 180 million US visitors make Yahoo News one of the most ...