Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...

Reading Time: 2 minutesFor decades, LEGO sets have been a popular with both kids and adults alike. Unfortunately, their mass ...

New Lego sets for adults and kids launched at Amazon to kick off 2026. Shop the best new Lego sets on Amazon, including Lego ...

Lego Smart Play leverages advanced technologies to enable open-ended physical play, with the first release being Star Wars All-In-One sets.

A leaked LEGO Icons set featuring Michael Schumacher's Ferrari F2004 is set to give Formula 1 fans another collectable model ...

This unbelievably massive LEGO build of Gondor's capital, Minas Tirith, from The Lord of the Rings features over 100,000 ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

Lego, the iconic brand synonymous with creativity and imagination, has made a groundbreaking announcement at CES 2026 by unveiling its new Smart Brick. This innovative product is set to redefine how ...

To make this possible, the LEGO SMART Brick is powered by a 4.1mm custom-made mixed-signal ASIC chip that measures smaller ...

"Lego sets resonate with adults because they support creativity, well-being and self-expression in ways that fit naturally into adult life," Genevieve Cruz, head of adult consumer group and franchises ...