If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

Lego celebrated 15 years of Ninjago with three limited-edition models, and a fourth is up for preorder now.

Lego has announced a new high-tech innovation that will change the way you interact and play with the classic building sets.

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

One LEGO builder shares a look at their completed replica of their parents' house, capturing the real-life structure in block ...

A leaked LEGO Icons set featuring Michael Schumacher's Ferrari F2004 is set to give Formula 1 fans another collectable model ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you can get it.

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

Lego is gearing up to give its first presentation at CES this year, which might include its newly designed F1 racing car.

A simple plastic brick stole the spotlight at CES, the world’s biggest consumer electronics show in Las Vegas.

Arguably LEGO's biggest partnership ever is set to begin in 2026, and the brick-building company is not being conservative ...