Levi Strauss & Co. was founded in 1853 ... toughness of the pants as two horses try to rip the jeans apart. Strauss also felt that this logo would resonate on an international level with the ...

Levi Strauss & Co ... s was mostly about blue jeans, and primarily for dudes. Yes, the company sold some tops, like T-shirts with the classic, Batman-like Levi’s logo, or trucker denim jackets.

The fields of fashion and design are closely related in terms of creativity, experimentation and style. Very often they ...

Some of today's most popular products are the same things our grandparents bought decades ago. Bayer aspirin, Ivory soap, and ...

To put it simply, a Canadian tuxedo is a denim-on-denim look pairing jeans with a denim top ... trend first hit pop culture 70 years ago. Levi Strauss & Co. heard a story of famous actor and ...

Until now, Lurie, whose defeat of incumbent London Breed last fall came in his first bid for any office, has been mostly known for his link to the Levi Strauss ... colored SF logo, also seized ...

Levi Strauss patented his "blue jeans" idea on May 20th 1873 ... But some belts don't belong on every guy. Skip the logo-heavy buckles and opt for something a lot more subdued. Made from calf leather ...

Before Levi's became the ... were nothing new, but Strauss' idea of strengthening the pants with metal rivets at certain seams was. In 1873, Strauss and his business partner Jacob Davis received a ...