Recently, Kano State hosted a regional empowerment training for women farmers in the northwest part of Nigeria geared at ...

AI helps marketers work efficiently, but human creativity & empathy make them essential. Here are marketing principles for AI ...

Neuromarketing, written by Patrick Renvoisé and Christophe Morin in 2002 and revised some 10 years ago, carries a message that will still come as a surprise to most marketers—in particular those who ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Amilcar has 10 years of FinTech, blockchain, and crypto startup experience and advises ...

The Global ABM Conference 2025 delegate brochure is packed with all the information you'll need ahead of booking your ticket. Our second ever Global B2B Marketing Agencies Benchmarking Report is back ...

Both these factors can be tied in part to J&J’s strong presence in the consumer sector – but behind household name products is a strong pharmaceutical backbone that has emerged over the company’s long ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Say's Law of Markets is a classical economic ...

AstraZeneca is a company with a turbulent history but, for now, a promising future. We take a look at the company's story, from its creation as a merger of two equals, to its recent major ...