One of the world's most-loved single-pickup electrics is back in white, the fuzz is back in black, and there's loads of merch ...

One of the world's most-loved single-pickup electrics is back in white, the fuzz is back in black, and there's loads of merch ...

For players who want a well-made offset guitar on a budget, the JJ-300 P90 is an excellent choice. Its (mostly) stellar build ...

Ariel Posen's signature Strat is one of the coolest and most original we have seen in years and presents players with some of ...

Godzilla is in the building. And the building is Fender Flagship Tokyo, the US brand’s temple to the guitar that opened in ...

Fender’s CBS era is often boiled down to an equation of ‘corporate drive for profit and quantity = lowering of build ...

The new Loog x Hello Kitty guitar collection, perfect for beginners, arrives just in time for the holiday season ...

But it has competition in the adorable shape and cartoon graphics of Loog's Hello Kitty mini-acoustics – all of which come ...

How did a guitar that failed to grab its intended market – the market it was literally named after – end up becoming the instrument of choice across surf-rock, post-punk, new wave, power pop, shoegaze ...

Loog and Fender have partnered for the Hello Kitty children's Stratocaster guitar. Fender also updated their Hello Kitty line ...

Loog Guitars partners with Sanrio to launch a collection of kid-friendly 3-string guitars inspired by Hello Kitty.

From heavy metal shredding to country twang, no one guitar is built the same. The nuances of guitars, such as the versatile tone and the varying bodies, differentiate brands and, more importantly, ...