B2B sales, or business to business sales, involves selling products and services directly to other businesses. Learn the B2B basics, and how to approach these deals.

Appointment-setting is an essential part of the B2B sales cycle. Learn what it means—and how you can use it to improve sales—with our handy guide.

The B2B sales pipeline is a game-changer, because it helps identify target prospects, build tailored messages, and facilitate follow up on leads in ways that save you time, money, and resources. Sales ...

Understanding human behavior then becomes your secret weapon. The Problem With Automation in B2B Sales The "automation trap" in B2B sales is a real problem. Companies tend to rely heavily on ...

Learn why performance marketing falls short of driving sustainable growth. Discover its pitfalls and explore strategies to ...

Learn the differences between B2B and B2C to refine your marketing and drive more sales for your business.

The unhealthy tension between sales and marketing at B2B organizations is so common, we accept it as an inevitability, says Samantha Stone, founder of the Marketing Advisory Network and principal ...

The Most Promising B2B Sales Start-Ups One area that has seen a dramatic level of innovation is B2B sales.

As The Drum Awards Festival spotlights innovation in B2B marketing, juror Martin Otazua shares how AI is driving smarter campaigns, why emotional storytelling still matters, and what it really takes ...

MQLs mislead marketing, misalign sales and fail to drive revenue. Here's why GTM teams must move to causal AI and revenue-centric metrics. The post Why the MQL model is failing B2B marketing and ...