The two star guards are not only rivals on the court but also faces of competing shoe brands. Gilgeous-Alexander represents ...

The Oklahoma City Thunder are just two games into the regular season and an off-court beef is already brewing between Shai ...

OKC Thunder star Shai Gilgeous-Alexander arguably has the hottest signature sneaker on the market. Here's why.

Edwards and Adidas took friendly shots at SGA and his deal with Converse during the announcement of the AE2. In the advertisement, comedian Katt Williams delivered a monologue about the two stars ...

Geno Auriemma led UConn back to the top of women’s college basketball last season as the Huskies won their 12th national ...

When Wimbledon champion Venus Williams was paid £28m to wear Reebok clothes, it signalled the rise of tennis wear to top ...

This oversized body pillow was specifically designed with pregnancy in mind. It prevents rolling over in your sleep and helps ...

Alex Hosseini still remembers receiving his first pair of Kevin Durant's signature Nike sneaker, the KD 5, back in 2012. Durant had just led the OKC Thunder to the NBA Finals. Nike had just launched a ...

Alexander's first signature shoe will be released worldwide on Oct. 2. Here's the meaning behind the Converse Shai 001.

Be honest. You've always wondered what it's like to walk a mile in the shoes of your favourite celebrity. Well, ...

Nike's Fifth Avenue store was reconfigured to align with CEO Elliott Hill’s so-called “Sport Offense” strategy.

The NBA is currently investigating the accusations against the Clippers, guaranteeing that it will stay in the news for weeks ...