Alaska Airlines to offer Starlink Wi-Fi
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Alaska Airlines said Starlink internet would be free for all loyalty members, as it doubles down on a key customer segment.
Unlike many of its rivals, Alaska Airlines is giving members of its new loyalty program a choice on how they earn rewards points.
The new program, called Atmos Rewards, took effect for Alaska Airlines customers on Thursday. HawaiianMiles members will transition to Atmos on Oct. 1.
Following its $1.9 billion acquisition of Hawaiian Airlines last year, Alaska Airlines on Wednesday released details of a combined loyalty program that the carrier says will give flyers more flexibility when earning travel rewards.
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Alaska and Hawaiian’s New Joint Rewards Program Is the Best News in the Loyalty Space This Year
The recently merged airlines are getting into the loyalty game with a choose-your-own-adventure concept called Atmos Rewards. Experts weigh in on how to make the most of the new points scheme.