The brand's 15 new videos are a masterclass in grabbing Gen Z's attention without sacrificing brand aesthetics.

"Welcome to the world, MacBook Neo, weighing 2.7 pounds, 13 inches, arriving March 11th, 2026," the company wrote in the ...

Apple is promoting the MacBook Neo with a series of intentionally strange TikTok videos that are successfully capturing Gen Z's attention. Since Thursday, Apple has been posting the videos in sets of ...

Apple's TikTok ad campaign has gone down the absurdist route to promote the MacBook Neo. It's weird, but it works.

Apple's new "Lil' Finder Guy," as dubbed by social media users, briefly appears in an Apple TikTok video promoting the new MacBook Neo.