Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...

Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary threat ...

So far, TV rating operations in the country were led by BARC, which many saw as a monopoly. On Thursday, the ministry of ...

In a bid to encourage competition, the government has proposed to remove entry barriers for companies keen to foray in the ...

The firm is exploring the feasibility of multiscreen measurement with several partners, including DTH and cable operators as ...

While a section of industry watchers have welcomed the move, others have said that MIB making ratings 'free for all' weakens ...

Information and Broadcasting Ministry has proposed amendments to the policy guidelines for Television Rating Agencies, ...

“The proposed reforms aim to enable fair competition, generate more accurate and representative data, and ensure that the ...

Union Ministry proposes amendments to TV rating guidelines to democratize and modernize system for accurate and inclusive audience measurement.