This is a technique that firms use to promote a product, service, or idea directly to consumers through specific channels, without involving intermediaries. It is characterised as a marketing strategy ...

According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...

Marketers continue to face recruitment challenges as a fifth of brands expect to make cuts and the majority say staff levels ...

The success of direct campaigns depends on your list, offer, and creative. Getting those to work in sync, online and offline, will increase responses - and results. Get the details here.

Johnny Depp Smiles on Red Carpet at London Premiere of “Modi”, the First Film He's Directed in Over 20 Years Copper now costs ...

Our recent big-picture research effort focuses on direct marketing (both digital and print). It’s available in the form of a free white paper (more on that below), but for now I want to share ...

Direct Message: Direct marketing testing isn’t a hurdle—it’s your clearest path to long-term gains, customer insight, and competitive edge.

Make your marketing explode in 2024: Five reasons direct mail is a mustIn an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is ...

PORT SAINT LUCIE, Fla.—Infusion Direct Marketing, Inc., a public relations firm in the security industry, announced it has recently launched a new website along with an expanded portfolio of marketing ...

The Information Commissioner's Office (ICO) has published new guidance on direct marketing using electronic mail and live calls, aimed at providing a more detailed overview of the rules on direct ...

No B.S. Direct Marketing The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business. In ...

Drip marketing is a strategy employed by many direct marketers where a constant flow of marketing material is sent to customers over a period of time.