The rapper’s overall streams on Spotify increased by nearly 175 percent, with the award-winning diss track seeing the largest jump.

Lamar performed a segment of the "Not Like Us" diss track during his Super Bowl halftime show, including some of the most scathing lyrics directed at Drake, like “Say, Drake, I hear you like 'em young" and "tryna strike a chord,

Rapper Kendrick Lamar entertained a packed stadium crowd and audiences around the world watching the Super Bowl on Sunday, teasing and then delivering his ubiquitous, Grammy-winning diss track "Not Like Us.