Barbie's new occupation? A haunted Mexican folklore figure known for drowning her children in a fit of grief and rage.

The brunette Barbie decked out as a ghostly bride with skeletal Catrina details promptly sold out within hours of the ...

President Donald Trump’s tariffs are hitting toy giants Mattel and Hasbro as the critical holiday season nears.

Mattel released a La Llorona Barbie in honor of Día de los Muertos and she has quickly sold out.

Back in 2023, Mattel launched a Barbie doll of music legend Stevie Nicks that was inspired by her look on the cover of the 1977 Fleetwood Mac album Rumours. It sold out lightning fast, and now ...

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

A new product drop from a legendary doll brand celebrates a prominent figure in Mexican folklore. It will be frightening for ...

Uno cards, Hot Wheels cars and American Girl dolls are popular purchases, according to Mattel, while Barbie and Polly Pocket ...

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Barbie dropped its second Stevie Nicks doll on October 21, and it sold out in less than 24 hours. The Bella Donna doll is one ...

In exchange for dropping its opposition to a trademark filing for a political podcast, Mattel insisted that the show not ...

"There's enthusiasm for taking such a bold swing with 'Barbie' and being rewarded for it," she told THR about the company's ...