With advertising slots costing millions, and over ten million viewers of the Super Bowl 2025, companies see this as a golden opportunity to maximise visibility and sales.

Kendrick Lamar will perform at the Super Bowl halftime show in 2025 for free. Here’s everything to know about why Super Bowl ...

Super Bowl 59 kicked off Sunday evening as the Kansas City Chiefs face a familiar foe, the Philadelphia Eagles, hoping to win ...

Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as ...

The biggest audience for NFL Honors happened in 2015 on NBC, with 4.669 million average viewers. That’s more than twice the amount of the 2025 viewership.

The Super Bowl is the most-watched sporting event in the United States, as millions tune in to watch the best of the NFL ...

From Brady to the future of pregame shows to predicting the ratings, The Athletic's media columnists analyze the big game.

Super Bowl 59 is kicking off Sunday in New Orleans between the reigning champion Kansas City Chiefs and the Philadelphia Eagles.

Following the most-watched television event in U.S. history, Super Bowl LIX’s advertising showcase is poised to reach unprecedented audiences. Last year’s overtime thriller between the Kansas City ...