I analysed 58,687 movie posters from the past century to see which colours dominate, how their use has shifted over time and ...

“Genre' movies” were the most likely to get the billing correct (70% of horror movies, and 69% of sci-fi), whereas musicals ...

What are the most common moral lessons within movies? I analysed 5,931 films released between 2016 and 2025 to see which moral lessons audiences encounter most often, from courage and teamwork to ...

Terrifying horror relies on the limitations low budgets forces upon filmmakers. Intimate drama and romance find their ...

I crunched the data behind the state of "non-American" Hollywood movies, and considered how any system of American tariffs might work.

Are superhero movies really disappearing? A reader asked if it’s true there are no superhero films for six months, which raised a bigger question of what exactly IS a superhero movie?

In wanting to understand this better, the first thing we may ask is, 'Are other types of 'objectional material' also declining?'. Using the same method of looking for signals from ratings and feedback ...

There are other elements and formatting rules but I'm focusing on the ones which affect our investigation of the one-minute-per-page rule. There are plenty of guides online on how to format a ...

A few years ago, I looked at what genres are disproportionately popular with cinema audiences around the world. We learned that Italians enjoyed more comedies, that Asian nations love action, ...

The profitability of independent films is a complicated topic for a whole variety of reasons. The indie film sector is: Decentralised. It relies on a constantly shifting chain of third parties across ...