As traditional platforms scale back on news, LinkedIn is stepping up—offering brands, publishers, and professionals a trusted ...

The independent communications agency’s new division promises data-driven, digital-first strategies to help brands cut ...

Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI ...

With India's evolving regulatory landscape, the agency’s expansion into public affairs is aimed at bridging the gap between ...

Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But ...

In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG. Contact ...

The Wonderful Pistachios’ campaign marries nostalgia with modern health, transforming pistachios into a must-have munch for ...

Mumbai-based financial services provider, Ventura has unveiled beta version of its new trading and investment platform and is ...

X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already ...

Deviating from the conventional short ad films, its Parakh ads aim to redefine lending with authentic borrower narratives, ...

Shifting gears from traditional demographics, the financial company wants to target dynamic 30-40s, young professionals, and ...