Victoria’s Secret has appointed newly launched influencer agency HelloFranses! to spearhead user-generated content (UGC) ...

Triple Whale study, analyzing approximately 20,000 advertisers representing about $3 billion in ad spend across platforms, ...

Meta has rolled out enhanced analytics tools for Threads creators, offering deeper insights into content performance and ...

LinkedIn Creative Labs’ analysis of over 13,000 video ads and 550,000 video frames has identified the key creative elements ...

Private equity firm TSG Consumer Partners has signed a definitive agreement to acquire fragrance brand Phlur. Financial terms ...

Popular livestreamer iShowSpeed announced a two-week break from content creation following an intensive European tour that ...

Innovid has expanded its integration with LinkedIn to support Connected TV (CTV) ads, allowing marketers to activate LinkedIn ...

Destene Sudduth used to stare at spreadsheets in human resources while her husband Brandon analyzed financial reports, both ...

Sophie Jamison doesn’t mince words when assessing the state of influencer marketing today: “The vast majority of brands ...

Full-service influencer marketing platform Linqia is introducing Brief AI and Conversation Analytics as part of an AI toolset ...

Instagram has begun rolling out an “Auto Scroll” feature to select users, allowing content to automatically play and advance to the next post without manual interaction, according to a blog post by ...

The Information reported that both TikTok and Instagram were creating TV apps to extend their reach beyond mobile devices and into living rooms, where YouTube has already established a strong foothold ...