The Drum reports from the Consumer Electronics Show 2025, where advisor, academic and author Shelly Palmer delivered the ...

Campaign by Worth Your While for media and marketing workplace diversity organization People Like Us plays on a stark reality faced by many workers from Black, Asian, mixed race and minority ethnic ...

Gen Z is transforming the face of luxury marketing, and according to Marieke Dekker at SuperHeroes, “interestingness” is the ...

Ogilvy has created the ‘Transformations’ spot as part of business services multinational EY’s ‘Shape the Future with Confidence’ positioning.

And that might be the best takeaway from Yahoo’s DSP renaissance: in a marketing universe brimming with buzzwords, maybe the ...

The Global Marketer of the Year finalist has been instrumental in revitalizing the multinational’s marketing approach, ...

New year, new me, says System1’s Andrew Tindall. He’s dumped his vices for January [RIP Guinness] - now it’s time for the ...

Automation, efficiency metrics, and algorithmic optimization have made it harder for brands to stand out. Alex Turtschan at Mediaplus Group, part of Serviceplan Group, believes the solution lies in ...

In a sweeping conversation at CES 2025, the tech exec opined marketing AI products, using data effectively, tech regulation ...

The Dutch chocolate maker, known for its mission to eradicate slavery in the cocoa supply chain, is now facing a new ...

By grounding festive campaigns in both heart and strategy, advertisers can create lasting connections with audiences while ...

The evolution of programmatic OOH offers advertisers and agencies a unique opportunity to blend creativity, precision and ...