From AI-driven merchandising to premium preventive care, NACDS 2025 underscored the shift from reactive health to proactive ...

Researchers have proposed several biological pathways through which adaptogens may act. Understanding these mechanisms is essential for evaluating whether they can truly be considered ergogenic agents ...

Our industry is evolving thanks to new technology, and companies must factor how to adapt. Experts discuss the opportunities.

PLT Health Solutions Presents The Mindspark Initiative. PLT Health Solutions Chairman, Emeritus Paul Flowerman, presented his ...

Circana says the research provides a road map for brands to connect authentically and effectively with each generation.

Check out what is new and what is next in the natural products industry with the latest dietary supplements, branded ...

Consumer Reports is using scare headlines to undermine the credibility of a $70 billion+ industry built on transparency, ...

From revitalizing beverages to plant-forward foods, clean skincare, and thoughtful essentials, the emerging natural brands on ...

WholeFoods Magazine is your one-stop resource for health and nutrition articles. We provide important information regarding industry news, research, and trends.