Google today announced a new open standard, called the Universal Commerce Protocol (UCP) for AI agent-based shopping, at the ...

Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and ...

Capabilities – Self-contained functional modules that sit atop the base service. Capabilities are the major “verbs” of ...

Payment processors like Stripe and Visa have endorsed the protocol, which was developed in partnership with Shopify, Etsy, ...

Universal Commerce Protocol is an open standard that establishes a common language for AI agents and systems to work together ...

Google LLC has unveiled a new open commerce standard that’s designed to enable artificial intelligence agents to automate the ...

Agentic AI is struggling with the complexity and variety of real-world commerce, so Google and others are helping enterprises ...

A consumer economics watchdog says Google's new Universal Commerce Protocol is ripe for misuse where consumers could pay more ...

Earlier this week, Google announced Universal Commerce Protocol (UCP) and it has a lot of the industry worried. Once SEO ...

Google's new Universal Commerce Protocol enables AI agents to make purchases and assist with the buying experience.

With backing from Shopify, Target, and Walmart, UCP creates a standardized framework that lets AI agents handle the entire ...

Google is making a big push into AI-powered shopping with the release of Universal Commerce Protocol (UCP), a new open ...