Agentic AI is struggling with the complexity and variety of real-world commerce, so Google and others are helping enterprises ...

Agentic AI is struggling with the complexity and variety of real-world commerce, so Google and others are helping enterprises ...

With backing from Shopify, Target, and Walmart, UCP creates a standardized framework that lets AI agents handle the entire ...

Capabilities – Self-contained functional modules that sit atop the base service. Capabilities are the major “verbs” of ...

Google's Universal Commerce Protocol is made for agentic commerce and aims to boost retail growth. Opinion: Maybe we actually ...

The rise of AI agent-driven shopping is transforming retail as Google unveils its open-source Universal Commerce Protocol ...

Earlier this week, Google announced Universal Commerce Protocol (UCP) and it has a lot of the industry worried. Once SEO ...

Business Agent, and Direct Offers, Google began 2026 with an ambitious commitment to e-commerce, in partnership with some of ...

Google’s Universal Commerce Protocol (UCP) is a new open standard designed to allow AI agents to carry out shopping commerce ...

Google, Shopify, and others have developed a new standard to make it easier for AI agents to go on shopping sprees.

The deal to put Gemini at the heart of Siri is official, and it makes sense for both sides; then Google runs its classic ...