At a time when conversations increasingly turn in surprising directions, B2C brands can create authentic messaging aligned ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

The world of content marketing has long been divided into two distinct buckets: B2C and B2B. But as our understanding of customers' minds evolves, it's becoming evident that separate lines can—and ...

Shweta Rangra, Vice President – Marketing, Hafele India, talks to e4m about the company’s brand proposition, association with ...

The rise of entrepreneurship-led development has led to greater collaboration between economic development and tourism efforts. With fewer people moving, regions must make their communities more ...

Over three years ago, I took on the role of chief marketing officer (CMO) at onsemi to guide the company through its transformation and to rebuild the marketing team from the ground up. I quickly ...

After soaring to a $45 billion valuation in 2020, Peloton Interactive Inc. has been in an almost relentless freefall since 2021 as demand for its high-priced exercise equipment dropped after economies ...

Wild Wild Apps boasts a portfolio of verified iOS, Android, and PWA apps, offering constant updates, rich designs, and ...

Zalando's business is still in decline, and the outlook is uncertain, leading to a hold rating. The B2B strategy shows promise, but it is currently too small to make a significant impact. The B2C ...