Netflix UK has assembled twelve top-tier British celebrities, who have subjected themselves as prey for a Bear hunt. While it may not be a grizzly bear sniffing around for them, it may be worse.

EXCLUSIVE: Celebrity Bear Hunt arrived on Netflix earlier this month, but the series hasn't proved to be the success bosses ...

Instead of bears, the contestants on "Celebrity Bear Hunt" will try to match wits in the wild with wild man Bear Grylls.

The World Wildlife Fund (WWF) charity has been working to support the trade in polar bear fur at the same time as using the animal image to raise funds.