But as a 4B woman—one who’s long relied on box braids as a protective style—I’ll admit I’ve neglected my natural hair.

Demi Moore’s hair stylist used Kérastase’s Nutritive 8H Magic Night Hair Serum to make the actress’s hair shiny and soft. The ...

“For the best results, blast your hair with a cold hairdryer to remove as much of the dry shampoo as possible,” he adds. “Use ...

In 2026, W will publish a monthly roundup of the best beauty products that launched recently—genuine game-changers you should ...

With all the beauty trend predictions for 2026, one thing is non-negotiable: K-beauty skincare isn’t going anywhere. Known ...

Our beauty team's pick of the best shampoos for grey hair, which help to soften wiry strands and restore moisture. Shop our ...

The Nifeishi Rosemary Hair Growth Oil reduces hair shedding and increases hair growth, according to satisfied reviewers. Shop ...

"Insecure guys try to hurt me by telling me I 'look like a girl.' My answer to that is: 'And?'" AJ Wansack tells PEOPLE ...

The best natural deodorants keep odor at bay all day without aluminum or other ingredients that may irritate your skin. These ...

12 best hair oils for shine and frizz control, tested on three hair types - Putting a range of formulas to the test, we’ve ...

Consuming a diet rich in omega-3 fatty acids has a whole host of health benefits, including lowering blood pressure and ...

Through a detailed online consultation that considers dozens of factors, Prose’s proprietary process selects from a wide ...