The Big 12 conference rebrand follows college sports reinvention as partners blend new logos with recently arrived schools.

The Big 12 will continue to grow. That is, if you believe the possibilities going forward regarding automatic qualifiers in ...

The top stories happening across the top division in collegiate athletics, every Wednesday afternoon. Big Ten to look for ...

Spring practice is the first chance to view how all 16 teams in the Big 12 stack up for the 2025 college football season. And ...

The Big 12 is long on contenders but light on elite teams worthy of the College Football Playoff. A look at where teams stand ...

The departure of Texas and Oklahoma has left in a hole in the number of 'gold standard' programs in the Big 12, but Texas ...

Southlake Carroll's Brock Boyd is emotional after the loss to Austin Vandegrift in the 6A DII UIL Texas State Football ...

ASU will be well represented at Big 12 Pro Day with 8 players taking part while Cam Skattebo will skip the opportunity and ...

Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, ...

The Big 12 will continue to grow. That is, if you believe the possibilities going forward regarding automatic qualifiers in the College Football Playoff ... shy or no?" CBS Sports reported ...

While the SEC and Big Ten hope to use their combined power to redesign the College Football Playoff to their own advantage, Big 12 commissioner Brett Yormark do ...

Some lesser-known football players carried the day at Big 12 Pro Day. Arizona State football and Arizona football each had ...