Last April, Bud Light Lime Lime-A-Rita hit shelves, and in less than eight months sold more than 500,000 barrels. Today, Lime-a-Rita will launch its much-anticipated new flavor: Bud Light Lime ...

In the past few months, Bud Light has launched higher-alcohol Bud Light Platinum, killed Bud Light Golden Wheat and debuted Bud Light Lime "Lime-A-Rita," a margarita-flavored malt beverage in a can.

ST. LOUIS (AP) - The nation's biggest brewer is adding a twist of lime to its flagship brew Bud Light to help add some fizz in the face of stagnant demand. Anheuser-Busch Cos. Inc. will launch Bud ...

It’s Drinking Week at City of Ate, which means even more stories than usual about our favorite pastime. Check back for more stories about craft beer, killer bartenders and more. Sometimes you’re at a ...

Bud Light Lime’s Apple-Ahhh-Rita is the brand's latest seasonal flavor. Bud Light Lime’s Apple-Ahhh-Rita combines the great taste of an apple-flavored margarita with the refreshing twist of Bud Light ...

If it seems like you can slap a Detroit Lions logo on anything these days, you're probably not far from the truth. As part of Bud Light's advertising campaign for the 2025 NFL season, fans can buy ...

Anheuser-Busch needs its new Bud Light label to woo millennial beer drinkers and reintroduce Bud Light as an authentic, legacy brand with a longstanding history. That’s a lot to ask of a label. Bud ...