Apple buried its TV+/TV rebrand in a press release announcing the streaming premiere date (Dec. 12) for its F1 movie starring ...

The Apple TV app can be installed on most Roku devices, which gives you access to premium shows on the Apple TV+ subscription ...

Why minus the plus from Apple’s TV products? It seems that the California company has a broader idea of where it can take its ...

Eddy Cue, Senior Vice President of Services at Apple, is giving insight into the rebrand of Apple TV+ into simply Apple TV.

The Apple TV Plus streaming service is being rebranded with a “vibrant new identity,” according to the Cupertino company, and ...

You can watch Apple TV on your iPhone by downloading the app from the App Store and subscribing to Apple TV Plus or viewing third-party content.

It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV+ to Apple TV — which is the ...

Apple TV+ announced on Monday, Oct. 13 that it was dropping the plus sign, becoming Apple TV but no word as to when the change will go into effect.

The service unveiled the change in the ninth paragraph of a news release announcing a streaming date for “F1: The Movie.” ...