The Oklahoma City Thunder are just two games into the regular season and an off-court beef is already brewing between Shai ...

You can't wear any old pair of shoes and expect the best weightlifting experience at the gym. Instead, picking a pair that fits your foot well and is made for weightlifting will ensure you get support ...

OKC Thunder star Shai Gilgeous-Alexander arguably has the hottest signature sneaker on the market. Here's why.

Fans camped out overnight in Oklahoma City for the release of Shai Gilgeous-Alexander's new signature Converse sneakers. The "Shai 001" sneakers are considered to have more hype than previous ...

Alexander's first signature shoe will be released worldwide on Oct. 2. Here's the meaning behind the Converse Shai 001.

The two star guards are not only rivals on the court but also faces of competing shoe brands. Gilgeous-Alexander represents ...

When Wimbledon champion Venus Williams was paid £28m to wear Reebok clothes, it signalled the rise of tennis wear to top ...

Alex Hosseini still remembers receiving his first pair of Kevin Durant's signature Nike sneaker, the KD 5, back in 2012. Durant had just led the OKC Thunder to the NBA Finals. Nike had just launched a ...

Nike's Fifth Avenue store was reconfigured to align with CEO Elliott Hill’s so-called “Sport Offense” strategy.