Adidas Is on Offense as a Leading Multinational and Multichannel Athletic Apparel and Footwear Brand

We think Adidas is a leader in sports and athleisure apparel with a narrow moat based on an intangible brand asset. While it has been beset with problems over the past few years, we think its recovery ...
Manufacturing Digital

Why Nike is Betting Big on Innovation to Reverse Decline

Nike is bringing together Innovation, Design and Product teams across Nike, Jordan and Converse in a bid to streamline ...