The Oklahoma City Thunder are just two games into the regular season and an off-court beef is already brewing between Shai ...

OKC Thunder star Shai Gilgeous-Alexander arguably has the hottest signature sneaker on the market. Here's why.

The two star guards are not only rivals on the court but also faces of competing shoe brands. Gilgeous-Alexander represents ...

When Wimbledon champion Venus Williams was paid £28m to wear Reebok clothes, it signalled the rise of tennis wear to top ...

Edwards and Adidas took friendly shots at SGA and his deal with Converse during the announcement of the AE2. In the advertisement, comedian Katt Williams delivered a monologue about the two stars ...

Nike's Fifth Avenue store was reconfigured to align with CEO Elliott Hill’s so-called “Sport Offense” strategy.

Alexander's first signature shoe will be released worldwide on Oct. 2. Here's the meaning behind the Converse Shai 001.

The NBA is currently investigating the accusations against the Clippers, guaranteeing that it will stay in the news for weeks ...

Be honest. You've always wondered what it's like to walk a mile in the shoes of your favourite celebrity. Well, ...

Chances are, as you read this, Kate Bosworth is ordering takeout and roaming around her three-quarter acre Los Angeles ...

Diane Keaton remained loyal to her friends right up until her death last Saturday at the age of 79. In an interview with ...

As he walked toward an outdoor stage on Nike’s 400-acre campus last Thursday, Chief Executive Elliott Hill stopped, chatted and established brief connections with dozens of people. “What are we ...