Deloitte: Nearly one in two consumers doesn't have a favorite brand, but trust in niche and small brands is growing.

According to Deloitte, consumers today show increasing trust towards niche brands, rewarding authenticity and shared values.

Brands Beat Out Governments, Institutions in Consumers' Trust Ladder: Deloitte

Brands beat out governments and institutions, reclaiming a higher score in people's trust ladder, just below relatives and ...

I created a brand new job at Deloitte: corporate influencer. This is why your company needs one too.

Lara Sophie Bothur initially worked as a business analyst for Deloitte in Germany, before becoming a corporate influencer and ...

An ex-Deloitte consultant explains how to go from employee to corporate influencer

Lara Sophie Bothur, Deloitte's first full time corporate influencer, says the role is increasingly important for businesses.

Agentic workflows and customer outcomes: Deloitte rewires marketing with Data Cloud

Deloitte’s Carrie McWilliams explains how agentic AI and Data Cloud transform marketing efficiency and personalization to ...
The Victoria Advocate

Deloitte: Consumers Shift Spending to Brands That Offer More Value for the Price

Consumers not only intend to spend with brands that offer more value for the price (MVPs), they vote for those brands with their wallets: Based on transactions from Converge™ by Deloitte's panel of 5 ...

Best Brands For Value: The Winning Strategies

Kaiser Permanente finished No. 1, but Toyota was the only the parent company with two brands on the list (Toyota and Lexus).
WATE 6 On Your Side

Deloitte: Consumers Shift Spending to Brands That Offer More Value for the Price

Consumer perceptions of good value and fair prices remain constrained by the lasting effects of recent inflationary shocks and ongoing economic headwinds. As a result, value-conscious behavior appears ...