Advertisers can now guide Google’s AI to create text assets that align with brand tone, messaging, and compliance standards.

Advertisers now have just six months to reactivate canceled accounts before Google permanently deletes their data.

Google's VP of Search explained that the definition of spam was extended and said what kind of content will get up-weighted.

The latest Google Ads API update gives advertisers new AI-driven automation, smarter bidding options, and deeper performance ...

Google dominates general search and advertising, giving it a strategic position in the UK market where it handles over 90% of ...

The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising. By David McCabe Megan Mineiro Emmett Lindner and Cecilia Kang David McCabe, Megan ...

Discover how AI innovations in Google Search are decoding intent, offering marketers new ways to engage consumers early in ...

Posts from this topic will be added to your daily email digest and your homepage feed. WikiHow’s CEO says Google’s ad tools give it stability, even as other parts of its business upend how users ...

Alphabet Inc. ’s Google hired investment bank Lazard Inc. to evaluate the potential sale of its advertising exchange unit in 2020, according to court testimony on Wednesday. A federal judge declared ...

Google is willing to share more data with publishers to remedy a court’s finding that the Alphabet Inc. unit illegally monopolized some advertising technology, a senior executive said. Testifying at a ...

Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface. Google's automated Performance Max campaigns now show detailed ...