Todd Kaplan ’06, CMO of Kraft Heinz, has redesigned the company’s creative process to deliver “marketing that happens.” ...

As the usage of AI increases, resources are likely to grow more scarce, meaning there’s a chance that brands will face ...

So, 2025 is just around the corner, and if you’re trying to get your content noticed, things are definitely changing. It ...

In the age of social media, younger generation Latinos are turning to chef content creators to learn traditional recipes.

Grocery data is emerging as one of the most powerful signals in advertising. At AWNY, Kroger Precision Marketing and partners ...

From identifying conversion behaviors to minimizing time spent on content creation, AI should be approached as a strategic ...

Overview AI is redefining marketing by driving creativity, personalization, and data-driven decision-making.Generative AI ...

Discover how content marketing builds brand trust in 2026 through authenticity, AI-powered storytelling, and human-driven ...

Creator content has transformed from platform-specific posts to becoming the central engine powering marketing strategies ...

Email can become your most important marketing channel, and the core to your entire messaging strategy, if you build your ...

London, England / / August 27, 2025 / AmpiFire Key Takeaways Content marketing automation saves valuable time by handling repetitive tasks while maintaining consistency across channels Strategic ...

Why do some TED talks go viral—and others flop? Researchers found that it comes down to the amount of information. So, how can communicators make sure their message gets heard?